Kit Maker Explainer Ad
Social Media Ad
Social Media Ad
This is an ad for my own app, Kit Maker. I wanted to explain a brief overview of the functionality of the app and the problems it would solve for my customers. Social media was the best way for me to connect to my audience, so the explainer had to be immediately energetic, concise and formatted for the TikTok / Instagram generation.
The effort paid off and delivered a 400% increase in sales. Customers quickly understood the benefits and how it would improve their workflow.
The effort paid off and delivered a 400% increase in sales. Customers quickly understood the benefits and how it would improve their workflow.
I created multiple versions of the ad and ran a weeklong A/B test to find the version most effective at converting customers (including a version with a puppet spokesperson!). I also created multiple sizes to post across social media, and accounted for the "safe zones" and where social media overlays (description, like button, share button, etc) would be.
This was just one of many sub-projects for my app, which I conceptualized, designed the UI/UX for, branded, promoted, and built a website to support.
What I Did
Script Writing
Storyboard
Motion Graphics
Video Editing
Audio Editing
Video shoot
