New Mexico Cannabis Regulation PSAs
Video / TV
Video / TV
A fun set of TV ads aimed at helping New Mexicans avoid potential problems with newly-legalized recreational cannabis. The topics include underage consumption, potency levels, DUI and keeping cannabis away from kids and pets.
The creative team coordinated with me in filming actors in different green screen situations that could be given a graphic "cut out" look. The team wrote scripts for four different subjects. Incorporating the teams' branding style and footage, I storyboarded creative visuals that conveyed the concepts of the scripts.
Once approved, I brought the concepts to life through motion graphics and video editing. I found music that suited the theme of the videos and mixed in the VO audio I was provided.
The creative team coordinated with me in filming actors in different green screen situations that could be given a graphic "cut out" look. The team wrote scripts for four different subjects. Incorporating the teams' branding style and footage, I storyboarded creative visuals that conveyed the concepts of the scripts.
Once approved, I brought the concepts to life through motion graphics and video editing. I found music that suited the theme of the videos and mixed in the VO audio I was provided.
What I Did
Motion Graphics
Storyboards
Video Editing
Music Selection
Client: New Mexico Regulation and Licensing Department
This material was created while working at k2md advertising.
It is property of k2md and the respective copyright holders.
This material was created while working at k2md advertising.
It is property of k2md and the respective copyright holders.